In 1998, the two friends Johan and Marcus started making small handmade magnetic tiles with words on them in a small student room in Örebro, Sweden. The magnetic words quickly became an absolute cult product and two years later the “magnetic words” were named “Gift of the Year” by Sweden’s biggest newspaper. Today, more than one in ten families in Sweden owns “magnetic words”. After the initial success, Kylskåpspoesi developed a whole series of successful products with a lot of wit and originality. Games such as Gesprächsstoff, Klugscheißer, Weiberabend and “Ich habe noch nie…” have quickly become popular bestsellers. Kylskåpspoesi products are now sold in 16 countries.
